BoostPop vs Pop Convert — two pricing models, one decision
For most growing Shopify stores, BoostPop's capped pay-per-impression pricing beats Pop Convert's flat plan-based tiers on cost — BoostPop runs roughly $7.50/mo at 10,000 impressions, while Pop Convert's lowest paid tier starts at $15/mo — but the right choice depends on your traffic volume, your Shopify plan level, and whether you need A/B testing (Pop Convert has it; BoostPop does not). Pop Convert is the most-reviewed popup and bar app on the Shopify App Store with 8,332 reviews and a 4.9-star rating as of 2026-06-25, so this is a comparison between two credible options, not a clear knock-out.
Both apps cover popups, announcement bars, spin-to-win, and audience targeting. The differences come down to pricing structure, support experience (as reported by users), and a handful of feature gaps — A/B testing and social proof notifications, which Pop Convert offers and BoostPop does not yet (social proof is on BoostPop's roadmap). This page walks through each in detail so you can make the call for your store.
Feature and pricing matrix
BoostPop pricing is calculated at build time from its published pay-per-impression rate. The cap column assumes the default $100/mo hard cap — you can raise or lower this in your account settings. Pop Convert pricing is a flat fee determined by your Shopify plan; the range $15–$129/mo spans Basic through Plus. The table shows the full range; see the pricing section below for the per-plan breakdown.
| Feature / Metric | BoostPop | Pop Convert |
|---|---|---|
| Pricing model | Usage-based, capped — free up to 5,000 impressions/mo, then pay-per-impression (hard monthly cap you set) | Hybrid (free tier + flat paid plans) |
| At 10,000 impressions/mo | $7.50/mo | $15–$129/mo (as of 2026-06-25, per Shopify App Store listing ) |
| At 50,000 impressions/mo | $34.50/mo | $15–$129/mo (as of 2026-06-25, per Shopify App Store listing ) |
| At 100,000 impressions/mo | $42.00/mo | $15–$129/mo (as of 2026-06-25, per Shopify App Store listing ) |
| Popups | Yes | Yes |
| Announcement bars | Yes | Yes |
| Social proof | Coming soon | Yes |
| Spin-to-win | Yes | Yes |
| In-popup upsells | Yes | Partial |
| A/B testing | No | Yes |
| Targeting | Yes | Yes |
| App Store rating | 4.8 / 5 | 4.9 / 5 |
| Reviews | 180+ | 8,332 |
| Active stores | 4,500+ | — |
Sources: Pop Convert Shopify App Store listing, verified 2026-06-25. BoostPop pricing computed from published tiered model at build time.
Pricing — two very different models
One scales with traffic; the other scales with your Shopify plan.
Pop Convert — flat fee by Shopify plan
Pop Convert switched from a fully-free model to a paid-first model in May 2025. A limited free tier still exists — 1,000 unique visitors per month and 50 subscribers per month — but most active stores will need a paid plan. The paid "Unlimited" tiers are priced by the Shopify plan you hold, not by your traffic:
- Basic Shopify → $15/mo
- Shopify (Grow) → $29/mo
- Advanced Shopify → $79/mo
- Shopify Plus → $129/mo
Pop Convert also offers a 90-day free trial on paid plans. Because the fee is flat, a high-traffic store pays the same as a low-traffic store on the same Shopify plan — this is an advantage if you have heavy traffic and a disadvantage if your traffic is light or seasonal.
Source: apps.shopify.com/pop-convert, verified 2026-06-25.
BoostPop — capped pay-per-impression
BoostPop is free up to 5,000 impressions per month. Beyond that, you pay per impression at a tiered rate, and the total is capped at a hard monthly limit you control. The default cap is $100 (a mutable Shopify billing ceiling, not a fixed ceiling built into the product — you can change it in your account settings at any time).
Example costs (computed from the published rate at build time, assuming the default $100 cap):
- 10,000 impressions/mo → ~$7.50/mo
- 50,000 impressions/mo → ~$34.50/mo
- 100,000 impressions/mo → ~$42.00/mo
The pay-per-impression curve means more traffic does not automatically mean a lower relative cost — it depends on the impression volume vs the plan-gate comparison. A Basic Shopify store with 10k impressions saves ~50% versus Pop Convert's $15/mo entry point. An Advanced Shopify store with 100k impressions pays $42/mo with BoostPop vs $79/mo with Pop Convert. But a Plus store with very high traffic could find Pop Convert's flat $129/mo competitive against BoostPop at scale. Run your numbers with your actual impression volume before deciding.
Features — where they overlap and where they diverge
What BoostPop covers
BoostPop ships popups, announcement bars, spin-to-win wheels, and in-popup upsells in a single install. All features work under the same pay-per-impression model — there is no separate charge or plan required to unlock each capability. Social proof notifications are on the roadmap, not yet shipped.
What Pop Convert covers
Pop Convert covers popups, announcement bars (smart bars), social proof, spin-to-win, and audience targeting — with in-popup upsells available in partial form on some plan tiers. It also includes A/B testing and social proof notifications, neither of which BoostPop currently offers (social proof is on BoostPop's roadmap).
BoostPop does not have A/B testing
If running two variants of a popup or bar simultaneously and measuring which converts better is a workflow your team relies on, Pop Convert has it and BoostPop does not. This is a genuine gap and worth weighing in your decision. BoostPop's targeting and scheduling give you control over who sees what, but not the automated split-test infrastructure that A/B testing provides.
Support and merchant experience
What merchants say — in their own words.
Pop Convert's 4.9-star average across 8,332 reviews is genuinely strong — the volume and rating together signal that the majority of merchants have a positive experience. However, among the recent critical reviews, a few themes appear: support responsiveness after the initial install, the billing-limit approval dialog, and reactions to the May 2025 pricing shift. The following quotes are taken verbatim from the Pop Convert App Store reviews page and represent individual merchant experiences, not BoostPop's characterisation of the app.
"No Proper Support, they are interesting in getting a 5 start rating, after that no response"
"The app makes you approve a spending limit of 999$ or MORE!"
"Altijd gratis en nu moet je betalen voor €30 per maand. Bizar" [translation: "Always free, and now you have to pay €30 a month. Bizarre."]
On the $999 billing-limit approval: Shopify requires all apps using recurring billing to set a ceiling on the charge the merchant authorises. Pop Convert sets this at $999 or more — this is the Shopify billing ceiling, not the amount actually charged (you pay your plan rate, $15–$129/mo). It is a known point of friction in the onboarding flow, and some merchants flag it in reviews without context. The FAQ section below explains this in more detail.
When to choose BoostPop vs Pop Convert
Neither app is the right answer for every store. Here is the honest breakdown.
BoostPop is likely the better fit if…
- Your store is on Basic or Shopify (Grow) plan with moderate traffic — the pay-per-impression rate typically undercuts the $15 or $29/mo flat fee.
- You want a hard monthly billing cap so a traffic spike cannot generate an unexpected charge.
- You need popups, bars, spin-to-win, and in-popup upsells in a single install — without A/B testing or social proof notifications.
- Your traffic is seasonal — slow months cost less with usage-based pricing, whereas a flat fee runs regardless.
Pop Convert is likely the better fit if…
- You need A/B testing — Pop Convert has split-testing built in; BoostPop does not.
- You are on Shopify Plus with very high traffic and a flat $129/mo is more predictable than a usage-based rate at scale.
- You want the largest possible community of merchants using the same app — 8,332 reviews means more community tutorials, integrations, and third-party resources.
- You want a 90-day free trial to evaluate the app on a paid plan before committing.
For a broader look at alternatives to Pop Convert — including a switcher guide — see BoostPop as a Pop Convert alternative.
Frequently asked questions
- Is BoostPop cheaper than Pop Convert?
- It depends on your traffic and your Shopify plan. Pop Convert charges a flat monthly fee that is fixed by the Shopify plan you are on — $15/mo on Basic, $29/mo on Grow, $79/mo on Advanced, and $129/mo on Plus — regardless of how many visitors you get. BoostPop is free up to 5,000 impressions per month, then charges per impression with a hard monthly cap you set (the default cap is $100). At 10,000 impressions per month BoostPop costs roughly $7.50/mo — well below Pop Convert's lowest paid tier. At 100,000 impressions BoostPop costs roughly $42/mo, which is still below the $79/mo Advanced tier but higher than the $29/mo Grow tier. The right answer depends on your actual traffic and which Shopify plan you hold.
- Is Pop Convert still free after the May 2025 pricing change?
- Yes. A limited free tier still exists after the May 2025 shift from a fully-free model to a paid-first model. The free tier covers up to 1,000 unique visitors per month and 50 subscribers per month with basic popups and smart bars. Stores with more traffic need one of the paid Unlimited plans ($15–$129/mo depending on their Shopify plan level). Pop Convert also offers a 90-day free trial on paid plans.
- Can I switch from Pop Convert to BoostPop?
- Yes. BoostPop installs from the Shopify App Store without theme edits, so you can run both apps side by side during a transition period, then remove Pop Convert once you are satisfied. BoostPop covers most of the same core use cases — popups, announcement bars, spin-to-win, and in-popup upsells. Two things to be aware of: BoostPop does not currently offer A/B testing, and its social proof notifications are on the roadmap but not yet shipped — Pop Convert offers both today.
- What does Pop Convert do that BoostPop does not?
- Pop Convert includes A/B testing — the ability to run two variants of a popup or bar simultaneously and measure which converts better — and social proof notifications (recent-sale pop-ups, visitor counters). BoostPop does not currently offer A/B testing, and its social proof feature is on the roadmap but not yet shipped. Both apps support popups, announcement bars, spin-to-win, and audience targeting. Pop Convert has in-popup upsells in partial form; BoostPop supports them fully.
- What does the $999 spending-limit approval in Pop Convert mean?
- Pop Convert charges through the Shopify billing API. During setup, Shopify requires you to approve a recurring application charge — in Pop Convert's case this is presented at $999 or more. This is the billing ceiling Shopify uses, not the amount you will be charged; you are billed only your plan's monthly rate ($15–$129). However, some merchants find the approval amount confusing or alarming, as reflected in user reviews of the app.
Free to install — start before you need to pay anything.
See what BoostPop costs for your store
Free up to 5,000 impressions per month — then pay only for the impressions you use, with a cap you control. Or run the exact cost comparison for your traffic.
This comparison was researched and written by the BoostPop team and is updated as pricing or features change. All competitor claims are sourced from the competitor's own Shopify App Store listing or official pricing page, with the date verified. See the comparisons hub for other head-to-head pages.
BoostPop is independent and not affiliated with, endorsed by, or sponsored by Pop Convert. Product names are trademarks of their respective owners, used here nominatively for comparison. Competitor pricing and features are shown as of the dates cited and may change — verify on the vendor's own listing before deciding.