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Buyer's guide

Best Shopify popup apps (2026)

Our pick for capped pay-per-visit pricing is BoostPop — which is our own app, and we say so. For the largest review base, Pop Convert leads with 8,332 reviews and a 4.9★ rating as of 2026-06-25. The full ranked list below covers all 7 popup apps by category fit then App Store rating — the transparent criterion stated here and re-stated on each entry.

The ranked list is ordered by category fit (apps with full popup support before partial), then by App Store rating, highest first. Every price and rating is sourced from each app's Shopify App Store listing, verified 2026-06-26. We build BoostPop and say so — each competitor's genuine strengths (and where they beat BoostPop) are included.

Our pick — disclosed

BoostPop — best for capped pay-per-visit pricing & feature value

BoostPop is our own app — here is the honest case, and the full ranked list of every option is below.

BoostPop covers popups, announcement bars, social proof notifications, spin-to-win wheels, and in-popup upsells in a single install. It is free up to 5,000 impressions per month, then charges per impression with a hard monthly cap you control (default $100). At 10,000 impressions that is roughly $7.50/mo — well below the $15/mo entry point for flat-rate rivals. For stores with seasonal traffic, a slow month costs less automatically. The one honest gap: BoostPop does not offer A/B testing. If split-testing is a core requirement, see Pop Convert, OptiMonk, or Claspo below.

Methodology: The ranked list below is ordered by category fit, then App Store rating. Every price and rating is sourced from the app's Shopify listing, verified 2026-06-26. We build BoostPop and say so; each app's real strengths (and where it beats BoostPop) are included.

All 7 Shopify popup apps, ranked

Ordered by category fit (full support before partial), then App Store rating, highest first.

  1. Best for the largest review base

    1. Pop Convert

    4.9★ · 8,332 reviews

    Pop Convert by CartKit is the most-reviewed popup and announcement-bar app on the Shopify App Store — 8,332 reviews and a 4.9★ rating as of 2026-06-25. It covers popups, bars, social proof, spin-to-win, and A/B testing under a flat monthly fee tied to your Shopify plan (free tier available; paid from $15/mo on Basic up to $129/mo on Plus after the May 2025 pricing update). The large user base means a wealth of community tutorials and third-party integrations. Where it beats BoostPop: A/B testing is built in; the 90-day free trial is the longest in this category.

    View on Shopify App Store →

  2. Best for free-tier feature depth

    2. Claspo

    4.9★ · 39 reviews

    Claspo earns 4.9★ across 39 reviews and offers a free plan covering 3,000 pageviews per month with branded widgets. Paid tiers start at $39/mo (50k pageviews, unbranded). Claspo supports popups, announcement bars, social proof (partial), spin-to-win, and A/B testing — an unusually complete feature set for its price tier. Where it beats BoostPop: A/B testing built in; lowest entry price for an unbranded, full-featured tier ($39/mo). Source: Shopify App Store listing, verified 2026-06-25.

    View on Shopify App Store →

  3. Best for high-traffic enterprise stores

    3. Wisepops

    4.9★ · 70 reviews

    Wisepops holds 4.9★ across 70 reviews. It is priced for enterprise: one flat tier at $299/mo covering 500,000 pageviews, plus a 14-day free trial. It includes popups, announcement bars, spin-to-win, in-popup upsells, A/B testing, and advanced targeting — with dedicated account support at this price point. There is no free plan. Where it beats BoostPop: in-popup upsells, A/B testing, and a price that flattens out at high traffic volume; BoostPop can be cheaper at moderate volumes but Wisepops' flat $299/mo becomes competitive at very large traffic. Source: Shopify App Store listing, verified 2026-06-25.

    View on Shopify App Store →

  4. Best for all-in-one store toolkits

    4. Vitals

    4.9★ · 2,578 reviews

    Vitals bundles 40+ store tools — popups, social proof, upsells, reviews, currency converters, and more — in one install, rated 4.9★ across 2,578 reviews. The base plan starts at $29.99/mo (+ usage; verify current rates on the listing). A 7-day free trial is available; no free plan for live stores. Where it beats BoostPop: breadth — if you need 10+ different store tools at once, Vitals' bundle economics can make sense. Note: some merchants have reported unexpected additional usage charges beyond the base rate, as reflected in recent reviews. Source: Shopify App Store listing, verified 2026-06-26.

    "The flat fee was $29.99/month. This has now been quietly updated to '$29.99/month + usage' with no information about the update or what 'usage' actually is. On checking my invoice for this month I've been charged $155.99!!!!! HUGE red flags."
    — Vitals App Store review, 2026-05-29 (source)

    View on Shopify App Store →

  5. Our app · Best for capped pay-per-visit pricing

    5. BoostPop

    4.8★ · 180+ reviews

    BoostPop covers popups, announcement bars, social proof, spin-to-win, and in-popup upsells in a single install. It is free up to 5,000 impressions per month; beyond that you pay per impression at a tiered rate with a hard monthly cap you set (default $100). Example: 10k impressions/mo ≈ $7.50/mo; 100k impressions/mo ≈ $42/mo — both below most flat-rate rivals at comparable volume. Honest gaps: no A/B testing; smaller review count than Pop Convert or Vitals. This is our own app — we have included it in the ranked list by the same rating criterion as all others (4.8★, 5th in this category).

  6. Best for email-integrated popup capture

    6. Avada Email Marketing

    4.8★ · 777 reviews

    Avada combines lead-capture popups, spin-to-win, email automations, SMS/WhatsApp in one platform, rated 4.8★ across 777 reviews. Free plan: 12,000 emails/mo and 500 contacts; paid from $16/mo (unlimited emails + flows). Note Avada does not support announcement bars or social proof notifications — it is focused on email and SMS. Where it beats BoostPop: if you want popup capture and email automation in a single product, Avada removes one tool from your stack. Source: Shopify App Store listing, verified 2026-06-25.

    View on Shopify App Store →

  7. Best for free-tier pageview allowance

    7. OptiMonk

    4.7★ · 430 reviews

    OptiMonk offers a free-forever plan with 10,000 pageviews/mo on one domain with all features (branded), making it the most generous free tier by pageview allowance in this list. Paid tiers start at $29/mo (Essential, 20k pageviews, unbranded) up to $249/mo (Premium, 500k pageviews, dedicated support). It covers popups, announcement bars (partial), social proof (partial), spin-to-win, in-popup upsells, A/B testing, and targeting, with 430 reviews at 4.7★. Where it beats BoostPop: the 10k-pageview free tier; A/B testing; full in-popup upsell support. Source: Shopify App Store listing, verified 2026-06-25.

    View on Shopify App Store →

Feature & pricing comparison table

All seven popup apps side by side. BoostPop pricing is calculated at build time from its published pay-per-visit model; competitor figures are sourced from each app's listing, verified 2026-06-26.

BoostPop pricing is computed from its published pay-per-visit tiered model at build time and scales with monthly impressions. Flat-fee competitors charge the same regardless of traffic — their price range spans Shopify plan tiers, not impression volume. Competitor figures are shown as of the dates cited, per the linked source.
Feature / Metric BoostPop Pop Convert Claspo Wisepops Vitals Avada Email Marketing OptiMonk
Pricing model Usage-based, capped — free up to 5,000 impressions/mo, then pay-per-impression (hard monthly cap you set) Hybrid (free tier + flat paid plans) Hybrid (free tier + flat paid plans) Flat monthly fee Hybrid (free tier + flat paid plans) Hybrid (free tier + flat paid plans) Hybrid (free tier + flat paid plans)
At 10,000 impressions/mo $7.50/mo $15–$129/mo (as of 2026-06-25, per Shopify App Store listing ) $39–$249/mo (as of 2026-06-25, per Shopify App Store listing ) $299/mo (as of 2026-06-25, per Shopify App Store listing ) $29.99/mo (as of 2026-06-26, per Shopify App Store listing ) $16–$47/mo (as of 2026-06-25, per Shopify App Store listing ) $29–$249/mo (as of 2026-06-25, per Shopify App Store listing )
At 50,000 impressions/mo $34.50/mo $15–$129/mo (as of 2026-06-25, per Shopify App Store listing ) $39–$249/mo (as of 2026-06-25, per Shopify App Store listing ) $299/mo (as of 2026-06-25, per Shopify App Store listing ) $29.99/mo (as of 2026-06-26, per Shopify App Store listing ) $16–$47/mo (as of 2026-06-25, per Shopify App Store listing ) $29–$249/mo (as of 2026-06-25, per Shopify App Store listing )
At 100,000 impressions/mo $42.00/mo $15–$129/mo (as of 2026-06-25, per Shopify App Store listing ) $39–$249/mo (as of 2026-06-25, per Shopify App Store listing ) $299/mo (as of 2026-06-25, per Shopify App Store listing ) $29.99/mo (as of 2026-06-26, per Shopify App Store listing ) $16–$47/mo (as of 2026-06-25, per Shopify App Store listing ) $29–$249/mo (as of 2026-06-25, per Shopify App Store listing )
Popups Yes Yes Yes Yes Yes Yes Yes
Announcement bars Yes Yes Yes Yes Partial No Partial
Social proof Yes Yes Partial Partial Yes No Partial
Spin-to-win Yes Yes Yes Yes Yes Yes Yes
In-popup upsells Yes Partial Partial Yes Yes No Yes
A/B testing No Yes Yes Yes No Partial Yes
Targeting Yes Yes Yes Yes Yes Yes Yes
App Store rating 4.8 / 5 4.9 / 5 4.9 / 5 4.9 / 5 4.9 / 5 4.8 / 5 4.7 / 5
Reviews 180+ 8,332 39 70 2,578 777 430
Active stores 4,500+

Frequently asked questions

What is the best free Shopify popup app?
Several apps offer a genuine free tier: OptiMonk gives you 10,000 pageviews per month with all features included on a single domain (branded). Claspo offers 3,000 pageviews free. BoostPop is free up to 5,000 impressions per month — no credit card required — and covers popups, bars, social proof, spin-to-win, and in-popup upsells in one install. Which is "best" depends on your monthly traffic and whether you are willing to show the app's branding on the free tier.
How does BoostPop's pricing compare to flat-rate popup apps?
BoostPop charges per impression (page visit where the app fires) with a hard monthly cap you set, rather than a flat monthly fee. At 10,000 impressions per month BoostPop costs roughly $7.50/mo — below Pop Convert's entry point of $15/mo. At 100,000 impressions BoostPop is approximately $42/mo, below Wisepops' entry at $299/mo but higher than some mid-tier flat plans. If your traffic is seasonal, usage-based pricing means slow months cost less.
Do popup apps slow down my Shopify store?
Well-built popup apps load asynchronously and should have a minimal impact on Core Web Vitals when configured correctly. BoostPop uses a lightweight widget designed to avoid render-blocking. Apps that inject large bundles or block the main thread can hurt LCP and CLS scores. Before installing any popup app, check its performance notes and test your store speed with PageSpeed Insights before and after.
Is A/B testing available in popup apps?
Yes, several popup apps include A/B testing. Pop Convert (4.9★), OptiMonk (4.7★), Claspo (4.9★), and Wisepops (4.9★) all offer split-testing for popup variants. BoostPop does not currently offer A/B testing — this is a genuine gap disclosed clearly on this page. If running controlled popup experiments is a core workflow, one of those alternatives may be the better fit.
Can I migrate from one popup app to another?
Yes. Most Shopify popup apps can be installed and tested alongside your current app before you fully switch. BoostPop installs without theme edits, so you can run it in parallel with your existing tool, compare results, then uninstall the original once you are satisfied. Your subscriber list (email capture data) will typically need to be exported from the old app and imported into your email platform — popup apps generally do not hold subscriber data themselves, it flows to a connected email service.

See what BoostPop costs for your store

Free up to 5,000 impressions per month — then pay only for the visits it reaches, with a cap so your bill never surprises you.

This buyer's guide was researched and written by the BoostPop team. All competitor prices and ratings are sourced from each app's Shopify App Store listing, with the verification date cited. See the best apps hub for other category guides.

BoostPop is independent and not affiliated with, endorsed by, or sponsored by the apps compared here. Product names are trademarks of their respective owners, used here nominatively for comparison. Competitor pricing and features are shown as of the dates cited and may change — verify on the vendor's own listing before deciding.