Do I need to create the discount codes in Shopify first?

No — you can if you want to. For each wheel option you can either enter an existing Shopify discount code or have BoostPop auto-create a code for that option. Use an existing code when you already run a specific promotion; let BoostPop generate one when you just want a working discount with no extra setup.

Can I have more than two wheel options?

Yes. Click Add Option to add slices. Each option needs a label, a discount code, and a chance factor. You need at least two options; there is no upper limit.

Spin-to-win wheel

Reviewed by Eran Betzalel, founder · 2026-06-26

The spin-to-win wheel turns email capture into a game. Instead of showing a static discount offer, visitors spin a wheel to reveal their prize — which makes the interaction feel earned and creates a moment of excitement right before they subscribe. Stores typically see higher email opt-in rates with a wheel than with a plain text popup offering the same discount.

The wheel is a component inside a BoostPop popup campaign. You configure the slices, colours, and win probabilities in the Content tab, then control when the popup fires using the same trigger options available to any popup. Pair it with the sign-up form so visitors must enter their email before spinning — that way every spin also builds your subscriber list.

1

Create a popup campaign

In the BoostPop dashboard, click New campaign and choose Pop-Up. The spin-to-win wheel lives inside a popup, so this is where you configure it.
2

Enable the wheel

In the Content tab, open the Spin-to-Win Wheel section and toggle Enable Spin-to-Win Wheel on. Choose whether the wheel appears on the Left or Right side of the popup.
3

Configure your win options

Each option has a Label (shown on the wheel slice), a Discount Code, and a Chance Factor (1–10). For the code you can either enter an existing Shopify discount code or let BoostPop auto-create one for that option. A higher Chance Factor means the option appears more often relative to the others, and the editor shows you the win percentage live as you adjust.
4

Customise colours

Set the Wheel Color, Pin & Pointer Color, and Text Color to match your brand. Changes preview immediately in the editor.
5

Pair with a sign-up form

In the Sign Up section, enable the form. When a sign-up form is active it replaces the Spin button — visitors must submit their email before spinning. This is the recommended setup for email capture.
6

Set your trigger and publish

Choose a trigger in the Trigger section (e.g. show on page load or exit intent), then Save & Publish.

Frequently asked questions

Do I need to create the discount codes in Shopify first?: No — you can if you want to. For each wheel option you can either enter an existing Shopify discount code or have BoostPop auto-create a code for that option. Use an existing code when you already run a specific promotion; let BoostPop generate one when you just want a working discount with no extra setup.
Can I have more than two wheel options?: Yes. Click Add Option to add slices. Each option needs a label, a discount code, and a chance factor. You need at least two options; there is no upper limit.